World Environment Day (WED) is an initiative led by the United Nations in order to raise awareness internationally and encourage action to protect the environment. This year – on June 5th to be precise – the focus is on the link between economic development and the preservation of our environment and natural resources.
Finding ways to become leaner and more efficient through growth is a challenge we work with every day here at Carbon Smart. We are thrilled to take this opportunity to reflect on the ways to solve this challenge, and we are proud to say that our clients are thinking about it too.
This week, the first week of June, will be bubbling with activity as our clients unroll their own initiatives and we take action ourselves. Here are some examples:
- We are supporting Lloyd’s of London to tackle different environmental themes each day of the week ending on WED, encouraging employees across international offices to think about the food they eat, the way they travel, and the waste they generate, amongst other subjects. A highlight will be a special display laid out in Lloyds’ iconic building in the heart of the City, showing towers of paper to illustrate the amount of resources used for printing.
- Dentsu Aegis Network in London has built an initiative around work commutes with its own app to log individual participation and help plan everyone’s bike rides and walks to and from work. We applaud this bright idea to encourage green travel.
- We will be celebrating the day with our sister company, Paper Round, and carrying out activities at the London zoo with our top recycling clients. Through their participation, we will be donating to our charity partners Friends of the Earth and Trees for Cities, as well as Fareshare and Springboard.
World Environment Day is a great opportunity to facilitate engagement around the office and make environmental issues more visible. It is a way to show that action around sustainability is approachable and should not limit itself to initiatives that require a high level of commitment. By encouraging all employees to participate, organisations can build a sense of pride and enthusiasm around what they have achieved, and use this to reflect on what they can do next.