Case Study

Keycare: Surpassing existing values

Adam has the ability to motivate and inspire my staff to green themselves and desire further change.  The result of this interactive process was immediately noticeable back in the office.  Staff not only became more aware of being green, but also took more responsibility for cost saving generally.  I am very happy to recommend Adam to any organisation.

Managing Director, Keycare

Fostering higher ambitions

Keycare are leaders in the field of key recovery and replacement.  They achieve business and personal growth by putting performance and results first and by investing in the personal development of their people in addition to supporting the wider community outside the business.  Keycare have a number of values that support business and personal growth.  Their values were one of the factors which led to Keycare winning the Best Private Sector Company with fewer than 250 Employees at the North of England Excellence Awards.

Many of their values are related to environmental and economic sustainability, so they asked us to work with them to develop these values, which would also support the establishment of a Corporate Social Responsibility (CSR) policy.

Rethinking values through long-term support

In order to support these requirements, Adam Woodhall, our Associate Director, delivered three direct engagements with Keycare:

  1. Environmental Motivation workshop
  2. CSR Team coaching session
  3. Temperature Check workshop

Every quarter all the staff and management of Keycare have a morning away from the office to revisit their values.  The first and the third of the direct engagements were at these ‘Values Sessions’.

The ‘Environmental Motivation’ workshop was designed to focus the staff on the ecological challenges they are facing, how they could be greener in their work activities and motivate them to take action.

The ‘CSR Team coaching session’ was a facilitated meeting where the team considered their achievements from the previous months and looked at how they would be working going forward, focusing on which actions would be taken in the short, medium and long term.

The ‘Temperature Check workshop’ was an opportunity to re-engage with all the people that had attended the original event.  Successes from the last three months were celebrated, and setbacks considered.  The event gave an opportunity to involve the whole company in the work and plans of the CSR Team.

Evaluations leading to tangible results

25 staff and management were engaged during the delivery of this programme. Not only did this programme support the development of Keycare’s CSR policy, but it also led to significant savings in employee paper use and car mileage:

64% – reduction in paper use after our engagement

37% – reduction in car mileage after our engagement

During the ‘Temperature Check’ the participants were asked where they had been on a scale of 1 to 10 before the initial workshop, the consensus was an honest, but low “Three”.  They were then asked where they were currently, and everybody agreed “Five”, and finally where they wanted to be in 1 year, and the consensus was an aspirational “Eight”.