Case Study

Croydon Council: Getting businesses on board with travel plans

Businesses slow to take up environmental opportunities
Carbon Smart showcase the business benefits
Win-win for staff, companies and Croydon

Businesses slow to take up environmental opportunities

As part of a programme to make the Croydon Metropolitan Centre area more attractive and so secure inward investment, Croydon Council wanted to encourage local businesses to rethink how their employees got to work.
The Council secured funding to deliver workplace travel plans to 23 organisations in Croydon, but were having difficulty convincing businesses of the value of the work. Jack led the Carbon Smart team in redesigning the offering to spark interest and gain traction with the businesses.

Carbon Smart showcase the business benefits

Jack recognised that businesses needed to get more out of their involvement than was being offered, so expanded the offering to include a full sustainability strategy. This encompassed a carbon footprint, travel and building action plans as well as certification to give the business recognition for their achievements.
The added value that Carbon Smart offered ensured that Croydon businesses could easily see the benefit of taking on the funded support. Our strategy of emphasising the business benefits alongside the environmental benefits reassured the organisations we worked with that we understood their needs.

Win-win for staff, companies and Croydon

With the expanded offering designed by Carbon Smart we quickly recruited 23 businesses to the project. The organisations involved spanned a broad range, including Allianz Global Assistance, Jury’s Inn, Croydon University Hospital, Southern Railway, AECOM and Zurich. By the close of the project, we had surveyed over 800 staff and calculated 8,118 tonnes of CO2.
We encouraged a rethink of staff travel in the participating organisations, and several are now researching options to provide video and teleconferencing facilities, car clubs and electric vehicle charging points. In addition, cycle training and cycle purchase schemes have been implemented for staff use.
Staff cycling and walking offer many business benefits to staff wellbeing and productivity. Encouraging employees to take public transport or share their car journeys saves money and CO2, as well as taking pressure off the local transport network. Programmes like these deliver tangible benefits for the individual employees, the companies, and for the local area as a whole; with Carbon Smart’s help, these benefits were maximised.