Case Study

Allianz Insurance UK: Successfully empowering environmental action

Focuses on practical ideas for personal action … Makes individuals aware of the climate issue and encourages ideas for practical action.

Andrew TorranceChief Executive of Allianz UK

It was so much fun yesterday! We’re still talking about it all today.

Alani SkerryAccount Handler, Allianz Engineering

The ideas I put forward have now been implemented on our team and they are working – so far so good. We are trying as a team now to implement more ideas.

Tracey RogersReception/Support team, Birmingham

Raising awareness

Allianz Insurance UK is part of the worldwide financial services organisation Allianz SE.  They identified the need to raise awareness of the environmental issues with employees and to encourage them to take steps to improve their environmental footprint.

This is in line with their CSR Strategy which states they should “Engage and motivate [their] employees on environmental and social issues to integrate CSR values into [their] culture and everyday business practice.”

Increasing staff involvement

Adam Woodhall, our Associate Director, adapted his proven Awareness+Action workshop into a Lunch & Learn format.  He then delivered the sessions to 11 of the larger UK sites.

Adam worked with Allianz to promote the workshops and ensure maximum attendance.  This was done by:

  • Advising on the best methods to raise the profile of the events
  • Writing the promotional copy which was sent to all staff in the UK
  • Creating posters to promote the events
  • Coaching their Green Champions about how to encourage their colleagues to attend the workshop using a series of conference calls


The workshops were a mixture of information delivery and participant feedback.  Allianz also delivered Allianz-specific information during the workshop, which helped keep a link between the training and the company.  At the end of the workshops, attendees were asked to commit to take 3 ‘green actions’.  These were recorded on a specially designed business card, which they kept as a reminder.

Follow up

Each attendee received an email from Adam shortly after the workshop containing practical hints and tips.  A second email was also sent around 3 months of the initial workshop as a gentle reminder of the 3 commitments they made.

Positive engagement and commitment

Feedback for the sessions was very positive:

  • 5.8 out of 6 – Rating when participants were asked, “Will you be taking positive environmental action?”
  • 5.6 out of 6 – Rating when participants were asked, “How would you rate the workshop overall?”

153 employees attended the Lunch & Learn events.  151 environmental and money saving tips were suggested by the attendees. 22 methods for convincing other colleagues who did not attend the workshop were also collected.

These ideas, together with information from the workshops were distributed back to the attendees in order to encourage and facilitate environmental action throughout Allianz’s offices.

The CSR team reviewed the ideas raised in order to identify particular actions to take forward.